E-Mail List-Building Strategies
FPS can help you implement the following strategies:
- E-mail list-building strategies. We can advise you how to use the latest list-building strategies to quickly build your e-mail database. Or you may want to outsource this process to our list-building experts.
- Internal strategies that can grow your e-mail address database faster. We can help you to manage the internal buy-in you'll need to build a centralized, robust database of client and prospect e-mail addresses.
- E-mail format strategies to boost readership. We employ cutting-edge e-mail best practices — ranging from development of consultative content, to subject line optimization, personalization and visual presentation — to deliver maximum readership. Each communication highlights your institution's industry expertise while at the same time identifying the service needs and informational preferences of individual recipients.
- Layout and design. Our custom layouts and designs increase readability and feature "calls to action" that encourage trackable reader click-through activity, enabling the analytics you need both to measure engagement and identify qualified leads.
Click here to see how one bank started with no client e-mail addresses and eventually compiled a database of more than 14,000 addresses.